Email Marketing - is it right for your business?

Sending out targeted emails to our clients existing customer bases is something we have been working with for many years. However it is not quite as simple as you might think because all addresses have to be monitored for opt outs and graded for quality purposes to ensure that people are only receiving communications they are really interested in. As well as this we need to ensure that we fully comply with the Electronic Communications Act and Data Protection legislation, making sure that every email we send on our client’s behalf meets all the correct criteria.

We often start this process by mining existing customer and contact databases. We can also do activities such as pulling out email addresses of all people you have ever received an email from in your email software. Having done this we then can quickly and effectively put these contacts in to different categories depending on the type of message they are likely to find valuable. For example you can send a targeted email reminding past clients why they used your services or bought your products in the first place or more general awareness email to others.

At all times we work hard to ensure that the mails we send out are actively welcomed by the receivers, unwelcome spam does no one any favours!

A Bottle of Dom Perignon 1999, anything to celebrate?

Many people are surprised to hear that at least half our work currently is promoting and managing existing websites, not only building new ones, we have some stunning successes.

Currently our clients Boutique Perfumes are first page on Google UK for the single keyword “Perfumes” after just six months promotion, Good Wine Online are page 1 of Google UK for “red wine” and Network Yacht Brokers Conwy are page one for of Google UK “Jeanneau Boats” (over 1 Billion Euros worth of Jeanneau yachts were sold in 2008 worldwide!). As you can see we are quite able to get these high results for our clients in some of the most competitive arenas.

All this leads to more many more sales and a compelling return on investment. Currently we are promoting other terms as varied as electric motors, hotel accommodation, hose testing and luxury yachting holidays.

We would be particularly interested to talk to any already successful offline niche retailers who are looking to sell their products online or have tried in the past to sell online but unsuccessfully. Possible themes we have currently that would fit well into our portfolio are – industrial equipment, machinery, clothing and luxury goods.

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The new social landlord for Conwy County has now gone live with their new fully bilingual English – Welsh website. The website explains all aspects of their services including information for tenants and corporate details. We hope to work with them to ensure that the site can fulfil as many roles as possible, allowing Conwy County residents to engage as fully as possible with Cartrefi Conwy,

Weblink: www.cartreficonwy.org