Sending out targeted emails to our clients existing customer bases is something we have been working with for many years. However it is not quite as simple as you might think because all addresses have to be monitored for opt outs and graded for quality purposes to ensure that people are only receiving communications they are really interested in. As well as this we need to ensure that we fully comply with the Electronic Communications Act and Data Protection legislation, making sure that every email we send on our client’s behalf meets all the correct criteria.
We often start this process by mining existing customer and contact databases. We can also do activities such as pulling out email addresses of all people you have ever received an email from in your email software. Having done this we then can quickly and effectively put these contacts in to different categories depending on the type of message they are likely to find valuable. For example you can send a targeted email reminding past clients why they used your services or bought your products in the first place or more general awareness email to others.
At all times we work hard to ensure that the mails we send out are actively welcomed by the receivers, unwelcome spam does no one any favours!